11 May 2022

BSO and EllaLink, a partnership at the core of tomorrow's media and gaming connectivity challenge

At the end of 2021, BSO and EllaLink announced their partnership and our plans to develop the financial markets between Europe and Latin America in order to commercialise low latency services for their customers.

Today, BSO and EllaLink strengthen their partnership to address the most demanding verticals in terms of connectivity, in particular players specialised in the media and gaming sectors. 

The number one challenge for these innovative companies is to guarantee the lowest latency to their users and the most stable connectivity. As gaming and new media platforms (streaming, live...) are linked to the real-time interactive experience, if a user experiences network delays, latency or a loss in connection the user’s overall experience is diminished.

The EllaLink new optic fibre submarine cable deployment into the world of games is proving the best in class experience for professional gamers. This is the first high-capacity cable to offer this unique route which has the lowest latency connection (data transmission response time) between the two continents. From now on Brazilian and European gamers can play online matches on equal terms, without delays and other technical connection limitations that ultimately decide a match.

For more than 17 years, BSO has been collaborating with numerous companies specialising in gaming and media. Indeed, BSO combines two essential services to serve the specific objectives of these sectors: 

  • Global ultra low-latency backbone, allowing the most efficient connections to be established worldwide (240 points of presence). EllaLink reinforces the diversity of the BSO backbone by directly connecting Europe and Latin America to the whole world. 
  • Remote Peering: BSO is also a provider of peering services allowing the most direct exchange of content between two networks. One of the objectives of this is to reduce the distance between the hosting servers and the players/users. This way, the traffic takes the most direct route with the least amount of hops.

Combined, these two services give gaming and media companies the capacity and performance they need to deliver a quality experience to their customers. 

ABOUT BSO

The company was founded in 2004 and serves the world’s largest financial institutions. BSO is a global pioneering infrastructure and connectivity provider, helping over 600 data-intensive businesses across diverse markets, including financial services, technology, energy, e-commerce, media and others. BSO owns and provides mission-critical infrastructure, including network connectivity, cloud solutions, managed services and hosting, that are specific and dedicated to each customer served.

The company’s network comprises 240+ PoPs across 33 markets, 40+ cloud on-ramps, is integrated with all major public cloud providers and connects to 75+ on-net internet exchanges and 30+ stock exchanges. The team of experts works closely with customers in order to create solutions that meet the detailed and specific needs of their business, providing the latency, resilience and security they need regardless of location.

BSO is headquartered in Ireland, and has 11 offices across the globe, including London, New York, Paris, Dubai, Hong Kong and Singapore. Access our website and find out more information: www.bso.co