10 May 2021

Reducing your latency with edge connectivity_


Businesses that rely on the effective and fast transmission of mission-critical data are continuously thinking of ways to optimise their network so they can deliver better, faster, and more reliable services to their end-users. In addition, companies across verticals are shifting servers to data centres outside of their organisations to benefit from a lower total cost of ownership, greater infrastructure flexibility, recovery options, and greater access to public cloud providers.

Proximity for better connectivity

The last 12 months have seen a significant shift towards regional data centres in the colocation market as more and more businesses recognise the advantages of a regional provider and come to the realisation that they do not need to pay a premium to achieve their objectives.

When considering a data centre for their infrastructure needs, organisations usually look to the inner-city hubs. The assumption being that connectivity options will be greater and resilience will be higher.  

However, PWC shared in its 2019 “Edge data centres: how to participate in the coming boom” report: “The global market for edge data centres is expected to nearly triple to $13.5 billion in 2024 from $4 billion in 2017. The potential of smaller, locally located data centres to reduce latency, overcome intermittent connections, and store and compute data close to the end-user make them ideal for many new, low-latency, data-heavy technologies. They may enable all-new business models, based on decentralization and speed.”

The choice of a regional edge data centre should feature as part of a well-thought network optimisation strategy that must be designed with the help of an expert connectivity provider.

Enterprises must make sure that their technology partner provides them with opportunities to form secure, reliable and resilient connections to international destinations. BSO’s comprehensive portfolio of solutions includes connectivity and Layer 2 point-to-point services to 240+ Points-of-Presence, or PoPs globally, access to the world’s major Internet Exchanges, IP services, and Cloud Service Providers (CSP’s), all via one cross-connect and port – a bespoke intelligent infrastructure with incomparable speed, and unmatched service.

Proximity for cost reduction and scalability

With most inner-city data centres built on prime real estate, and with high rates for power, it can in fact make them a very costly option. Outsourcing IT to a regional data centre such as Amito makes organisations more resilient to such high operational costs. Regional locations also mean more opportunity for expansion with more space and power to fulfil future growth plans. Amito’s data centre in Reading is a highly connected, carrier-neutral facility with a comprehensive portfolio of secure colocation solutions:  quarter rack, half-rack or full rack options available. Their extensive network gives their customers access to over 700 carriers through extensive ecosystem connections. Amito also lights its own dark fibre ring which neatly ties the 1000 rack, 6.5 MVA Reading data centre with both the Equinix Slough campus and to London Docklands.  

So whether you are after low-latency connectivity, cost savings, efficiency or reliable support – a regional data centre provider like Amito paired with a connectivity provider like BSO really can tick all the boxes.  With excellent connectivity options and expert remote hands, your infrastructure does not have to be in the heart of a city hub or on your doorstep to be fully optimal.

Want to learn more? Contact hello@bso.co

About our partner Amito

Amito owns and operates the largest, most efficient and secure data centre in Reading. Delivering high quality, colocation services through a network of 20 facilities across the UK. This vast reach enables them to provide great value, flexible colocation with high connectivity into the key London ecosystems.

Website: www.amito.com


The company was founded in 2004 and serves the world’s largest financial institutions. BSO is a global pioneering infrastructure and connectivity provider, helping over 600 data-intensive businesses across diverse markets, including financial services, technology, energy, e-commerce, media and others. BSO owns and provides mission-critical infrastructure, including network connectivity, cloud solutions, managed services and hosting, that are specific and dedicated to each customer served.

The company’s network comprises 240+ PoPs across 33 markets, 50+ cloud on-ramps, is integrated with all major public cloud providers and connects to 75+ on-net internet exchanges and 30+ stock exchanges. The team of experts works closely with customers in order to create solutions that meet the detailed and specific needs of their business, providing the latency, resilience and security they need regardless of location.

BSO is headquartered in Ireland, and has 11 offices across the globe, including London, New York, Paris, Dubai, Hong Kong and Singapore. Access our website and find out more information: www.bso.co