10 May 2021

Submarine cables: the strategic value of custom connectivity solutions

Submarine network cables are the backbone of the internet that power the transfer of data across the Atlantic and the world. They are often overlooked but are increasingly under strain. While their health and capacity used to be the sole concern of telecommunications providers, it has now reached the boardrooms of many companies that are reliant on serving customers in a global digital economy. The increasing reliance on digital revenue streams means any break or damage to a submarine cable could mean millions of dollars in lost income.

In order to service this demand, new cables are being installed on established and new routes alike to offer better capacity and more diversity.

For example, the usually preferred transatlantic connectivity “New York State – United Kingdom” route now has alternatives: 

  • The “MAREA” cable started operating in early February 2018, connecting the State of Virginia in the United States to Portugal.
  • The “DUNANT” cable connects the French coast from Vendée to Virginia in the United States and has been operating since the beginning of this year.
  • The “AMITIE” cable is due to operate from Massachusetts, the USA to Bordeaux in 2022.

Beyond the increase in speed, which is a major argument for the implementation of these new cables, it is also the resilience and the prospects for business continuity that attract the attention of companies that operate internationally. Many of them have very specific connectivity failover requests such as the implementation of parallel routes for their infrastructure so that their data never passes through the same cable in the event of a disaster (fire, breakage, etc.). 

Last week, Thomas Lanaute, Sales Director for Continental Europe at BSO, explained on the French television channel, BFM TV Business, how important partnering with a connectivity provider that understood those needs and offered a customised approach was.

Watch the interview here:

The original article was published here in French.


The company was founded in 2004 and serves the world’s largest financial institutions. BSO is a global pioneering infrastructure and connectivity provider, helping over 600 data-intensive businesses across diverse markets, including financial services, technology, energy, e-commerce, media and others. BSO owns and provides mission-critical infrastructure, including network connectivity, cloud solutions, managed services and hosting, that are specific and dedicated to each customer served.

The company’s network comprises 240+ PoPs across 33 markets, 50+ cloud on-ramps, is integrated with all major public cloud providers and connects to 75+ on-net internet exchanges and 30+ stock exchanges. The team of experts works closely with customers in order to create solutions that meet the detailed and specific needs of their business, providing the latency, resilience and security they need regardless of location.

BSO is headquartered in Ireland, and has 11 offices across the globe, including London, New York, Paris, Dubai, Hong Kong and Singapore. Access our website and find out more information: www.bso.co